Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and ucla brand colors in trademark case law because they communicate identity. Colors are also the building blocks of accessibility.

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element.

Ucla brand colors

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Color contrast is very important to legibility. Do not routinely use red for type. Denotive colors are used for error, success, warning and other types of alerts.

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Adopted in , the logotype is simple and modern, with a slight slant to give it a dynamic feel. Policy reaffirms that the campus logo is the standard logo for all academic and administrative units. The campus logo is a required brand element, to be used in accordance with the guidelines on this page. If you need to combine the campus logo with the name of your school or department, see Department Logos. The Campus Logo may not be used by student groups and other campus organizations as they cannot represent themselves as speaking on behalf of UCLA. To learn more, visit the Brand Protection section. Individual students may be able to use the Campus Logo on research posters. See the Presentations section. No gray or grayscale versions are permitted. Always use the logo artwork from the Downloads section to assure logo colors are correct.

Ucla brand colors

Color is more than an aesthetic choice. Official colors are recognized and protected in trademark case law because they communicate identity. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Follow the specifications on this page to use the colors as a required brand element.

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Social Media. Design Specifications Developer Documentation Color is more than an aesthetic choice. To meet current accessibility standards, use only approved color combinations. Lavish use of white in layouts enhances the brilliance of the colors. How we look and talk. See Downloads for reference PDFs of both charts. A blue gradient can be used to enliven fields of color. Colors are also the building blocks of accessibility. After a long exploration, the standardized UCLA color palette was created to achieve good contrast in the interest of legibility across all channels and media. Do not use tints of the brand colors — colors diluted with white. For the sake of accessibility, restrict use of tertiary colors to graphics rather than text.

Caught up in the size and complexity of UCLA and the excitement of new research and academic programs, it's tempting to create and use "custom" logos. But the UCLA story is best told within a consistent framework, including disciplined use of logos and marks.

How to apply brand guidelines across channels. Primary Brand Colors Over the years the blue color has always been more important than the gold. A blue gradient can be used to enliven fields of color. When it comes to merchandise, textile and vinyl colors present special challenges. For websites and other online uses, WebAim Color Contrast Checker is a good tool to measure contrast. Due to printing limitations, the CMYK values are slightly duller than ideal. Interactive colors are used for buttons, links, tiles, and other navigational elements. Color is more than an aesthetic choice. To achieve Level AAA compliance requires a contrast ratio of at least for normal text and 4. Appropriate uses of red are limited to error messages and emergency alerts. Use accurate colors by entering the values instead. Accessibility Color Contrast Color contrast is very important to legibility. The system is broken down into four main palettes that are meant for unique uses:.