Amazon oura ring

Samsung will be the first household name amazon oura ring the tech world to meaningfully challenge Oura with a ring for wellness and fitness tracking. The Oura Ring is now available to purchase through Amazon, signaling a major retail expansion for the smart ring maker as electronics giant Samsung prepares to launch its rival Galaxy Ring.

Oura will now sell its smart rings on Amazon , its latest retail expansion as the health and wellness wearable space continues to grow. Starting Thursday, Oura will have its full selection of rings and accessories available to U. It will also have sizing kits for sale, helping customers find the right fit and then providing them with a discounted price equivalent to the cost of the sizing kit. Oura's new e-commerce approach with Amazon builds on the partnership it announced with Best Buy last year to give the company its first U. Previously, the company largely sold its products directly to consumers through its website.

Amazon oura ring

Starting March 7, you'll be able to purchase the Oura Ring and the brand's complementing accessories through Oura's new storefront on Amazon. Despite the popularity of Oura's fitness-tracking ring, you've been limited to shopping via Best Buy or directly through Oura's website. While those options haven't stopped the Oura Ring from being the leading smart ring on the market, Amazon is the world's largest online retailer and preferred e-commerce destination for millions of shoppers. You can now shop both styles in all sizes and colors at Amazon. Speaking from experience, skipping the sizing kit isn't optional. I normally wear a size 7 ring, so I assumed that's the size I would need when I first ordered an Oura Ring. But after trying the sizing kit, I discovered I would need a size 8 for the most comfortable fit. You can either ask around if anyone you know still has their laying around, or visit a Best Buy location to try them on in-store. I won't assume you'd just buy the fitness-tracking ring at Best Buy while you're there — maybe you have an Amazon gift card you're looking to use towards your Oura Ring. If you split your time between multiple homes or travel often, it could be smart to pick up a secondary charging base for convenience's sake. The Oura Ring is currently the most mainstream smart ring you can buy. Although the anticipated Samsung Galaxy Ring is coming later this year, Oura certainly has a head start. Launching this new retail partnership with Amazon helps the company's cause, too.

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Agenda-setting intelligence, analysis and advice for the global fashion community. Finnish smart ring brand Oura is partnering with Amazon. On Mar. Oura Launches Gucci Smart Ring. She is based in Los Angeles and covers beauty and wellness. All rights reserved.

Oura will now sell its smart rings on Amazon , its latest retail expansion as the health and wellness wearable space continues to grow. Starting Thursday, Oura will have its full selection of rings and accessories available to U. It will also have sizing kits for sale, helping customers find the right fit and then providing them with a discounted price equivalent to the cost of the sizing kit. Oura's new e-commerce approach with Amazon builds on the partnership it announced with Best Buy last year to give the company its first U. Previously, the company largely sold its products directly to consumers through its website. Sweeny, who joined Oura in October , said the company has had success with word-of-mouth marketing and when consumers discovered the product at retail locations. Moving onto Amazon's platform, Sweeny said it has worked with the e-commerce company to ensure there is "education, experience and storytelling about the product and the benefits. While that doesn't mean a big change from Oura's existing marketing approach, Sweeny said the two-time CNBC Disruptor 50 company recognizes that having its products on Amazon opens it up to "a very, very wide demographic of people who want to be proactive and engaging with their health. The move also comes as Oura faces a new challenge from Samsung in the smart ring category, as well as other wearables adding more health benefits. The Galaxy Ring, Samsung's latest wearable, is expected to launch this year with health-tracking features including heart rate and sleep monitoring while also giving users a score of their readiness for the day.

Amazon oura ring

Samsung will be the first household name in the tech world to meaningfully challenge Oura with a ring for wellness and fitness tracking. The Oura Ring is now available to purchase through Amazon, signaling a major retail expansion for the smart ring maker as electronics giant Samsung prepares to launch its rival Galaxy Ring. Oura is selling both the Horizon and Heritage versions of its wellness-tracking ring on Amazon and will be offering sizing kits through the retailer. The launch is significant because Amazon is one of the world's largest retailers, coming in second behind Walmart in terms of sales, according to a ranking from the National Retail Federation and research firm Kantar.

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VIDEO She has been writing about technology for almost a decade. The rings are equipped with research-grade sensors to track everything from heart rate to temperature to sleep cycles. Oura has separated itself from other wearables in the past with a heavy emphasis on sleep-related data. The smart ring category is suddenly becoming crowded with the expected entry of Samsung this year, while Apple has been adding more health-specific features for its Watch. Elevate your everyday with our curated analysis and be the first to know about cutting-edge gadgets. Jonathan Vanian. Moving onto Amazon's platform, Sweeny said it has worked with the e-commerce company to ensure there is "education, experience and storytelling about the product and the benefits. Key Points. View Deal.

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If you split your time between multiple homes or travel often, it could be smart to pick up a secondary charging base for convenience's sake. Finnish smart ring brand Oura is partnering with Amazon. See all comments. Oura has separated itself from other wearables in the past with a heavy emphasis on sleep-related data. Hon Pak, vice president and head of the digital health team for the mobile experience business at Samsung Electronics, also discussed the Galaxy Ring's health tracking capabilities and how it will funnel health data into Samsung's Health app when sitting down with CNET in January and February. Having Oura rings on Amazon will help the company better educate consumers about the product and the health benefits of tracking these metrics, as well as why a ring-based wearable compared to those that are worn on the wrist is preferable, Sweeny said. Kate Kozuch. She covers smartwatches, TVs and audio devices, too. The Oura Ring is currently the most mainstream smart ring you can buy. All rights reserved. Speaking from experience, skipping the sizing kit isn't optional.