Why is essie gel couture being discontinued

So I recently finished my bottle of my beloved Essie Gel Setter top coat and when I went back to buy another bottle, I was told it had been discontinued. So I decided to try a new top coat, hoping it will be even better than my Essie Gel Setter! The Essie Gel Couture top coat was on sale so I decided to give it a go. Typically, I can get a two week manicure why is essie gel couture being discontinued of my Essie Gel Setter, with only minimal tip wear.

Visit the Store. For more than 30 years, essie has been an industry icon, trusted by beauty professionals, celebrities and even royalty — an American classic that allows women all over the world to express themselves and have fun with color. Click to play video. Style Code Live. Merchant Video.

Why is essie gel couture being discontinued

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They mention that it is long-lasting and love how long the polish lasts.

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Are you a fan of flawless, long-lasting manicures? Have you ever wondered why a beloved nail polish like Essie Gel Couture, known for its impeccable finish and durability, is suddenly disappearing from the beauty scene? According to a recent statement, Essie Gel Couture, a salon-quality nail brand that is popular at home, is closing. Why did Essie, a brand known for its nail care, move to a different color? What will it mean for the future of your manicure routine? As a result, put on your seatbelts and prepare to discover the fascinating world of nail polish trends and market dynamics.

Why is essie gel couture being discontinued

Whenever I visit my local nail salon, the nail tech always asks me if I prefer regular or gel polish on my toes. I don't have to take a moment to ponder it—I always go with regular polish, even if the gel is recommended for a longer-lasting pedicure. My reasoning? I have absolutely zero patience when it comes to soaking off a long-wearing gel formula from my nails. That type of time commitment just isn't my vibe.

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AI-generated from the text of customer reviews. Added to Cart. The reviews are good but interesting. Frequently bought together. The polish did not damage my nails at all. Wide range of colors. How customer reviews and ratings work Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them. Some of these items ship sooner than the others. Log in now. You can always remove it later. Try again! Top rated similar items. Get it as soon as Tuesday, Mar Sort reviews by Top reviews Most recent Top reviews.

Essie Gel Couture is a revolutionary nail polish line from the iconic Essie brand that promises to provide salon-quality nails with the convenience of a home application.

Details Added to Cart Add to Cart. Looking for specific info? The reviews are good but interesting. Like Loading The It-Factor. The Essie Gel Couture top coat was on sale so I decided to give it a go. Try again! I have partially visible tip wear and a few minor chips. Take Me To Thread. Sign me up. Skip to main content. The polish did not damage my nails at all.