Underground cellar bankruptcy

The resulting events were reported on in Entrepreneur.

All that is clear at present is that it is not being shipped. The revolutionary model of Underground Cellar looked, from the outside at least, like a winner. Yours truly received such a message that seemed odd given that I assumed that a literal bottle was set aside in their climate-controlled warehouse in Napa with my name on it. I paid for it, after all. Not so.

Underground cellar bankruptcy

Grand Tour Tickets Now on Sale! In a section of a Napa Valley warehouse, more than half a million bottles of wine rest on pallets stacked 30 feet high. Every bottle was purchased by customers of Underground Cellar, a San Francisco-based internet retailer boasting 24, clients. Among a variety of perks, the bedrock promise of Underground Cellar was that it would store wine for free under ideal conditions until customers asked for delivery. Underground Cellar was founded by Jeff Shaw, 38, with a tempting promise—buy wines at good prices and you might also get better wine than you paid for. It then packaged the wines by themes, ranging from West Coast reds and whites to Riojas. The firm attracted customers with an adventurous, even gambling, spirit. They might not always get the wines they ordered, but when that happened, they were upgraded to wines worth more than what they paid—possibly much more. Many customers, including Dannemeyer, were drawn to Underground Cellar during the pandemic. And then this website sent out emails three times a day. With all the negativity out there, it was a fun way to buy wine. The concept of the mystery boxes was hatched, founder Jeff Shaw told Wine Spectator , when he was a year-old growing up in Arizona.

It might also be worth noting, as a closing word, that the message one gets from trying chyburd access the website is: Payment Required. However, please note that shipping underground cellar bankruptcy are assessed by the case, not bottle -- if you order 1 bottle your shipping cost would be the same as 12 bottles.

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Opinions expressed by Entrepreneur contributors are their own. Underground Cellar, a San Francisco -based company, could easily be a wine enthusiast's dream: for free, customers could buy and store up to bottles in the company's "temperature-controlled CloudCellar" in Napa Valley and ship them also for free whenever they wanted. In late April, the wine company abruptly halted operations , and, a few days later, filed for Chapter 7 bankruptcy, The San Francisco Chronicle reported. Gregg Thatcher, a former customer, also runs a Facebook group dedicated to discussing the current situation with Underground Cellar. It has nearly members. It's a tremendous loss for them. The nature of Underground Cellar's downfall remains unclear. On its website, it names "recent market headwinds" and "inability to secure financing" in an "increasingly challenging capital market" as reasons for its decision to file for bankruptcy. What a scam.

Underground cellar bankruptcy

Underground Cellar gained popularity among wine lovers because of its gamelike platform offering customers occasional upgrades to more expensive bottles than they had paid for. But earlier this year, customers started having trouble accessing the wine they had ordered. Underground Cellar filed for a chapter 7 liquidation in the U. Bankruptcy Court in Wilmington, Del.

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Please immediately contact our claims support team at support wineclaimsportal. Please note this is an estimate, not a guarantee. In a section of a Napa Valley warehouse, more than half a million bottles of wine rest on pallets stacked 30 feet high. As late as February , just three months before its Chapter 7 filing, in what seemed a sign of confidence in its future, the company purchased seven micro-lots of elite wines at the 26th annual Premiere Napa Valley wine auction. Bankruptcy Trustee appointed during the bankruptcy process. The fees are for cases only, so that getting a single bottle sent home costs the same as twelve bottles. As part of the settlement, any wine not claimed by customers by December 14th extended from December 8th became property of the bank. I entered the shipping address wrong, what do I do? Pick-up of the wine is not available. The concept of the mystery boxes was hatched, founder Jeff Shaw told Wine Spectator , when he was a year-old growing up in Arizona. I paid for it, after all. Every bottle was purchased by customers of Underground Cellar, a San Francisco-based internet retailer boasting 24, clients. And then this website sent out emails three times a day.

Grand Tour Tickets Now on Sale!

In a section of a Napa Valley warehouse, more than half a million bottles of wine rest on pallets stacked 30 feet high. After the initial Dec. They allow Last Call Capital, a fulfillment service hired by Triple Point, to determine who owns which wines in the warehouse and what they paid. How are you notifying customers of their claim opportunity? Why did I only receive part of my order? Why is my cellar empty? One source for those most-coveted wines early on was Colorado customer Lance McCollough, who also made a small investment in Underground Cellar as a startup. The concept of the mystery boxes was hatched, founder Jeff Shaw told Wine Spectator , when he was a year-old growing up in Arizona. I paid for it, after all. Other customers apparently had issues even earlier having wines they had purchased actually shipped. Please immediately contact our claims support team at support wineclaimsportal. But on social media groups, some customers say that there are discrepancies not in their favor. Wine Sits in Legal Limbo Underground Cellar customers have been unable to retrieve a single bottle from the warehouse for the last seven months.