Trendspotter meaning

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'trendspotter, trendspotter meaning. Send us feedback about these examples. Accessed 24 Feb.

There is one meaning in OED's entry for the noun trend-spotter. OED is undergoing a continuous programme of revision to modernize and improve definitions. This entry has not yet been fully revised. Etymons: trend n. Sign in with library card. Sign in as administrator on Oxford Academic. Revision of the OED is a long-term project.

Trendspotter meaning

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Trendspotting represents the process of predicting trends before they enter the mainstream, while also analyzing whether or not that trend is relevant to your business. Social marketers are natural trendspotters. This is especially true considering how much time we spend analyzing data, talking to customers and adapting our strategies. Trendspotting on social media is equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape. Marketers and brands who were early adopters of TikTok represent an example of effective trendspotting. Case in point, consider the skepticism of the platform in versus its rapid approach toward one billion active users in For example, a specific meme think: baby Yoda might represent a passing fad while brands using memes and humor effectively in their marketing represents a larger, long-term trend. You can almost think of trendspotting as a proactive form of market research. While both depend on monitoring data, trendspotting is ideally an ongoing process while marketing research may be done on an as-needed basis to inform a specific project, campaign or change in direction.

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The best marketers are always looking forward, anticipating what consumers will need and want next. Trendspotting lets marketers find that excitement and use it to distinguish brands, organizations, and more from their competitors. Can you relate? Then this guide to trendspotting is for you. Read on to learn more about what trendspotting is, how to do it, and how social listening solutions can supercharge your ability to spot trends. Trendspotting is the action of identifying a trend before it becomes mainstream or reaches its peak.

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'trendspotter. Send us feedback about these examples. Accessed 23 Mar. Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free! See Definitions and Examples ». Cite this Entry Citation Share. Log In. Now trends spread virally, via e-mail and instant messaging, with professional trend spotters snapping at their heels, hurrying them onward ever faster.

Trendspotter meaning

The best marketers are always looking forward, anticipating what consumers will need and want next. Trendspotting lets marketers find that excitement and use it to distinguish brands, organizations, and more from their competitors. Can you relate? Then this guide to trendspotting is for you. Read on to learn more about what trendspotting is, how to do it, and how social listening solutions can supercharge your ability to spot trends. Trendspotting is the action of identifying a trend before it becomes mainstream or reaches its peak.

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Send us an email. So, let me get this straight. While both depend on monitoring data, trendspotting is ideally an ongoing process while marketing research may be done on an as-needed basis to inform a specific project, campaign or change in direction. Currently, the biggest name in the business is Faith Popcorn, whose firm, BrainReserve, has clients … that pay millions of dollars for the identification and analysis of trends. Nearby entries. For example, a fashion trend spotter would go to college for a fashion degree, and work and study in the fashion industry. These steps are generalizations of a more involved process that advanced technology like AI-powered algorithms can help automate. This is important. OUP will not use this email address for any other purpose. Send us an email Who are you trying to contact? Chicago Oxford English Dictionary , s. The verdict: the cargo pant. Word of the Day.

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever.

From digital events and webinars to Twitter chats and beyond, make sure to participate in industry-related conversations and see what observations others are making. Grammar Thesaurus. Our platform does the analysis for you across a wide data set, letting you get analytics at a glance with easy-to-read data visualizations. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. The best marketers are always looking forward, anticipating what consumers will need and want next. Here are some tips to keep in mind along the way that will help you be successful. The earliest known use of the noun trend-spotter is in the s. Employment in this field requires an extensive knowledge, along with training in psychology to understand how trends emerge and why certain trends get picked up, and others don't. Some tend to be limited geographically, rarely spreading beyond a small region, which would be unprofitable for manufacturers. Cancel Submit. If you want answers about which types of content or campaigns move the needle, look no further than your own social media metrics. Play Play. Accessed 24 Feb. In short, the ability to identify trends represents a significant competitive advantage versus companies playing catch-up. Mary has a liberal arts degree from Goddard College and spends her free time reading, cooking, and exploring the great outdoors.