Trek bicycles

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Trek bicycles

With its headquarters in Waterloo, Wisconsin , Trek bicycles are marketed [ when? Nearly all Trek bicycles are manufactured outside the United States, in countries including the Netherlands , Germany , Taiwan , and China. In early , with a payroll of five, Trek started manufacturing steel touring frames in Waterloo, Wisconsin, aiming at the mid to high-end market dominated by Japanese and Italian-made models. Later that same year, Trek Bicycle was incorporated. Hampered without additional manufacturing capacity, Trek sales plateaued in the late s. In just a few years, Trek had outgrown its original "red barn" manufacturing facility—a former carpet warehouse. Recognizing the need for expansion, in Trek broke ground on a new 26, sq ft 2, m 2 corporate headquarters on the outskirts of Waterloo. In , Trek entered the steel road racing bike market, introducing the "Pro" line, including the and models, and in , Trek built its first mountain bike , the In , borrowing technology from the aerospace industry, and bike companies such as Alan and Vitus , Trek introduced its first bonded aluminum bike frame, the [ citation needed ]. The introduction of bonded aluminum to Trek's production line proved very problematic for a company that had built itself on hand-brazed steel frames. Manufacturing ground to a halt as Trek worked to figure out how to build bonded frames in a production environment. A year later, Trek followed up the success of the with a 3-tube carbon composite model, the Thus began Trek's foray into carbon fiber. That same year, to keep up with rapidly growing sales, Trek added another 75, sq ft 7, m 2 of manufacturing space to its Waterloo headquarters. In , Trek introduced "Trek Wear," marking the company's entry into the cycling apparel business.

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Disclaimer: Bikexchange is reader-supported. We may earn an affiliate commission when you buy through the links on our site. Trek Bicycle Corporation is a bicycle and cycling products manufacturer whose headquarters are located in Waterloo, Wisconsin. Trek bicycles are marketed through 1, dealers across North America. They have distributors in more than 90 nations across the world with subsidiaries in Asia and Europe. Taking a closer look at the history of Trek bicycles, one would agree that it has indeed been a journey. Over the last 42 years, this company has continually worked to refine and improve its products and persuaded the world to join in and take the journey towards better health and fitness.

Trek bicycles

Every Trek is built to enhance the quality of your ride, and every model is backed by our history of performance, durability, and precision engineering. Find your next great ride here from our comprehensive offering of trail-shredding mountain bikes, lightning-quick road bikes, and stylish city bikes. Trek is the world leader in mountain bike technology. No surprise that our mountain bikes are the most technologically advanced on the market. Here, innovations are not limited to only the highest-end MTB models. Every Trek mountain bike is loaded with features and details that will make any ride, on any trail, better.

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Trek's global expansion continued in , when Trek expanded into the Chinese market by opening two stores in Beijing and signing deals with 20 Chinese distributors. Also in , Trek made a number of business moves in order to diversify its product offering and gain market share , acquiring Klein Bicycles, a Chehalis, WA , manufacturer of premium aluminum-framed bicycles, as well as Bontrager Cycles , a Santa Cruz, CA -based manufacturer of bicycle components and hand-built steel frames. TREK Rail 9. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. Add to cart. Enduro DH. That visit convinced Read that Trek's future success depended on building frames from carbon fiber, a material he envisioned could be used to make light, strong frames. In , Trek acquired Villiger, a Swiss bicycle company, and Diamant , the oldest bicycle company in Germany. Trek responded in April by suing to sever business ties with LeMond. Having lived through the troubled introduction of the , Trek invested heavily in in-house carbon fiber manufacturing capabilities. List by sport include only current products manufactured. American bicycle manufacturers. As part of the expansion, Trek included an atrium exhibit to display a number of historically significant bikes from Trek's family of brands, including one of the first mountain bikes ever built by Gary Fisher, and seven bikes used by Lance during his historic Tour de France run one from each year, —

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Benefit from the advantages of pedal assistance on long climbs, and the agile and fun feeling of a conventional mountain bike on the descents. That same year, Trek opened its first European manufacturing facility, a frame and wheel assembly plant in Carlow , Ireland. Sale bikes. Pre-owned bikes, certified awesome by Trek Red Barn Refresh, where pre-owned bikes get another chance to ride. Size M. In , Trek discontinued the Exercycle line, spinning off its fitness division into an independently-owned company, renamed Vision Fitness. The Bontrager brand name is being phased out and replaced with Trek branded products, adding the Bontrager name to Klein, Gary Fisher and LeMond as American companies that Trek has acquired and then dissolved. Arena Speedo TYR. In Sales. In , Trek opened its first company-owned retail store in nearby Madison, Wisconsin. The smooth, lightweight RockShox fork and improved components make this model the best choice for novice riders who want a fast cross-country hardtail capable of taking on our highest-end race bikes. In October , Trek introduced a custom bike program named Project One, which gave customers the opportunity to customize their Trek bike by selecting the bike's paint scheme and component mix. That same year, to keep up with rapidly growing sales, Trek added another 75, sq ft 7, m 2 of manufacturing space to its Waterloo headquarters. The store also provided an outlet for Trek to test merchandising and marketing ideas before expanding them to its network of independent bicycle retailers. The acquisition gave Trek a foothold in the active-leisure bicycle market, an important segment in Europe.