Thruplay معنى

Definition: ThruPlays is a metric in development, which will count the number of times a video is played to completion or at least 15 seconds. For longer videos, thruplay معنى, Thruplay معنى counts when a user plays at least 15 unique seconds of the video.

In this post, we will look at what ThruPlay is, in relation to Facebook video Ads, and how it works. Facebook ThruPlay was introduced in the autumn of to help advertisers optimise video ads and user targeting. A ThruPlay is counted when a user watches a video to completion or at least 15 seconds of it — whichever comes first. Using ThruPlay, Facebook delivers a video ad to users who are likely to watch it in its entirety — or for at least 15 seconds. The advertiser only pays for video ads that are played as such.

Thruplay معنى

Driven and passionate Product Leader with over 15 years of experience in the IT product management, marketing, and growth hacking field. So, now when the F8 has been held, and it has been announced that Facebook will also be using the Stories functionality actively, the idea of introducing ThruPlay that first appeared as long ago as , is finally clear. The ThruPlay option means that you pay for not less than the second advertising video when customizing ad according to the Reach and Frequency parameters. The additional advantage of the ThruPlay algorithm is protection from spending money on useless clicks including ones made by competitors. ThruPlay has been used by default for video advertising and billing optimization since May 2, Facebook will stop advertising campaigns, which are set up according to the previously used parameters based on the second length video. The metrics are currently May being developed actively. Things we already know about them:. The price will be calculated by dividing the amount you have paid by the number of ThruPlay videos. And the above-mentioned information is very important for content makers because they should edit videos taking into account this aspect. Otherwise, the main idea of the video will not be delivered to the target audience, meanwhile the money will be paid in vain. The ThruPlay billing and optimization settings are configured directly via Ads Manager when setting up an advertising campaign. Currently the ThruPlay product is not tested well yet, but we hope that ThruPlay will really help to lower the price of the lead at the expense of paying for targeted views. Guides Articles News Cases Product. ThruPlay — how not to overpay for video advertising.

Facebook ThruPlay was introduced in the autumn of to help advertisers optimise video ads and user targeting, thruplay معنى. The price will be calculated by dividing the amount you have paid by the number thruplay معنى ThruPlay videos.

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ThruPlay —an optimization option in which advertisers only pay for video ads that are watched to completion, for at least 15 seconds—is now the default optimization for video views campaigns on Facebook. The social network introduced ThruPlay last September for all video placements in Facebook, Instagram and Facebook Audience Network —including in-stream, Stories and News Feed—saying at the time that ThruPlay was an effective way to reach people who chose to view the full ad, as they have the option of skipping or scrolling past video ads, particularly in News Feed and Stories. Facebook said in a blog post Thursday that for every dollar spent in campaigns using ThruPlay, its optimization performs comparably to second video views in driving incremental ad recall and brand awareness. The social network added that making ThruPlay the default optimization for video views campaigns will help simplify its video ad buying options and better align its offerings with what its advertisers value. A phased migration from second video views to ThruPlay optimization will begin this month, and starting July 31, existing campaigns using second video views optimization will be paused. By David Cohen.

Thruplay معنى

ThruPlay is a key video ad metric used on Facebook that measures the percentage of users who watched a video ad in its entirety or for at least 15 seconds. As video ads become increasingly popular on social media, ThruPlay optimization is essential for businesses to achieve higher engagement rates, brand awareness, and conversion rates. By following the best practices and tips outlined in this blog, businesses can create more effective video ad campaigns that resonate with their target audience and drive better results. ThruPlay is a video ad optimization and delivery option on Facebook Ads Manager. It is designed to help advertisers optimize their video ad campaigns for completed views, which are video views that last for at least 15 seconds or the duration of the entire video ad if it is shorter than 15 seconds. This can help advertisers increase the number of completed views and potentially improve the effectiveness of their video ad campaigns. It is particularly useful for advertisers focused on brand awareness or video views. By prioritizing completed views, It can help advertisers ensure that their message is effectively communicated to their target audience. It may be a valuable option for advertisers running longer video ads, as it helps ensure that users watch the most important parts of the video.

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Subscribe to our Newsletter. The additional advantage of the ThruPlay algorithm is protection from spending money on useless clicks including ones made by competitors. Back to posts. Subscribe to our Newsletter! Page engagement. CTR link click-through rate. Search Menu. Cost per 3-second video view. Cost per unique click all. Say hello. Driven and passionate Product Leader with over 15 years of experience in the IT product management, marketing, and growth hacking field. Click To Tweet. Currently the ThruPlay product is not tested well yet, but we hope that ThruPlay will really help to lower the price of the lead at the expense of paying for targeted views. Otherwise, the main idea of the video will not be delivered to the target audience, meanwhile the money will be paid in vain.

In this post, we will look at what ThruPlay is, in relation to Facebook video Ads, and how it works. Facebook ThruPlay was introduced in the autumn of to help advertisers optimise video ads and user targeting.

Number of ThruPlay videos When calculating the number of videos, the metric takes into account the following parameters: Videos less than 15 seconds — are taken into account if viewed to the end. A ThruPlay is counted when a user watches a video to completion or at least 15 seconds of it — whichever comes first. Related Metrics. In collaboration with Funnel. The advertiser only pays for video ads that are played as such. Currently the ThruPlay product is not tested well yet, but we hope that ThruPlay will really help to lower the price of the lead at the expense of paying for targeted views. Here are all the placements, specifically. Driven and passionate Product Leader with over 15 years of experience in the IT product management, marketing, and growth hacking field. This major shift has required critical action from business owners worldwide to implement the necessary changes—and Cost per Page engagement. Page engagement. Cost per unique click all. Read more.