Pepsi partners

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Pepsi has named South Korean footballer, Son Heung-Min as its new brand ambassador, according to the brand in a statement on Instagram. Son is a professional footballer who plays for both Premier League club Tottenham Hotspur and the South Korea national team. In the picture, he is holding up the iconic Pepsi jersey. Don't miss: PepsiCo, Hasbro and Mr. The appointment comes months after Pepsi unveiled its new logo and visual identity which makes it the first update of the Pepsi globe logo in 14 years.

Pepsi partners

The agreement makes it clear that PepsiCo will be investing in in-game advertising for years to come, both in EA FC and beyond. I think this is about two businesses and brands that have long admired each other coming together. Increasingly, that crossover in culture, whether you want to call it gaming or want to call it esports — this partnership is going to broadly play in all of those spaces. But when it comes to the breakdown between marketing efforts geared toward casual versus competitive gamers, the writing is on the wall. Many brands have pulled back from dedicated esports spending in , and PepsiCo is no exception. The last dedicated esports campaign from any of the three brands came in May , when Mountain Dew partnered with Call of Duty League teams for a branded watch party. A deal with EA FC could give PepsiCo access to a much wider and more diverse group of gamers than its past dedicated esports partnerships. One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media. We have long admired each other as businesses and brands. We would have gotten together before now, if we could have. Subscribe Login. Login Subscribe.

Please use the toggle above the headline to switch languages. According to Pepsi, the new logo and pepsi partners identity pay homage to the brand's heritage while being forward-looking in terms of sustainability.

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We want to be much more than a beverage and snack provider to you. Our goal is to share the very best of PepsiCo with you to set the standard for support and partnership in foodservice. And this site is just one part. In addition to our comprehensive portfolio of well-loved and innovative brands, we can work with you to create incredible moments in and around your establishment. And we will make sure each drink, snack, and piece of equipment is chosen, crafted, and suited just for you—with your goals, your challenges, and your situation in mind. No matter your size or need, we are here to support your success every step of the way and be your partner in serving the very best experiences possible.

Pepsi partners

Subway will begin to exclusively serve Pepsi beverages in the U. The year partnership with Pepsi Co will begin in , according to a news release. The sandwich chain will continue to sell Frito-Lay snacks through , and franchises can sell a larger selection of Gatorade beverages, the company added.

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We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development — for free. More in Marketing View More. Login Subscribe. Subscribe Login. You are using old browser. Visit digiday. Facebook Twitter LinkedIn Reddit. Most Read. Become a PepsiCo Partner! Member Exclusive. On whether the partnership reflects a pivot away from competitive gaming Adam Warner: No. Skip to Content Skip to Navigation.

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Facebook Twitter LinkedIn Reddit. But when it comes to the breakdown between marketing efforts geared toward casual versus competitive gamers, the writing is on the wall. One of the pillars of the partnership is that we will benefit from visibility inside the EA FC ecosystem, and EA will benefit from visibility across a whole range of media. Language: EN ES. Adam Warner: We have long admired each other as businesses and brands. Don't miss: PepsiCo, Hasbro and Mr. Get all the benefits of PepsiCo Partners. More in Marketing View More. Enjoy our service on online ordering. Resources at the Ready. We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development — for free. According to Pepsi, the new logo and visual identity pay homage to the brand's heritage while being forward-looking in terms of sustainability. My Account Logout. Otherworldly Refreshment.