Madhappy

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Mental health awareness takes a unique twist with the brand Madhappy as they design and sell clothing that promote positivity. The brand's use of bright colors and messages is definitely attention grabbing. I was attracted to the phrase, not exactly sure of its meaning, but knowing that it radiated good vibes. At first I was startled at how expensive it was and confused about the importance of a simple sweatshirt. As I perused through the website I began to understand the incredible message of the brand and the reason why it's worth the price. They even have a section in the monthly publication that gives resources on how to get involved within the mental health community. Madhappy has created a community where people feel comfortable talking and sharing their stories on mental health, as well as giving consumers the resources to get help and give back.

Madhappy

It launched in with a small assortment of hoodies and hats. Over the years, Madhappy has grown its assortment to include more apparel products like pants and shirts. It also has inked many partnerships, including a recent one with Uggs. It also helped that early on, Madhappy had some high-profile brand reps. Despite all the partnerships and pop-ups, Raf said a big learning for the brand has been to stay focused. Now, much of the focus is on the new 2,square-foot permanent location in LA. I think for us it was like a couple of products, very locally focused, in LA. Or interesting moments of the year that we could do fun things? But I think a piece of that is also in the sales and the profitability of the stores. Vivaia, a sustainable shoe brand, is launching its first brand campaign since its inception in Household appliances like shower head filters and humidifiers are quickly becoming part of beauty routines. A number of startup brands are hopping on the trend by positioning their devices as beauty tools.

I think for us it was like a madhappy of products, very locally focused, in LA.

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The young direct-to-consumer brand, started in , continues to move quickly to nab share and refine its voice in a competitive market. Some of our stuff is works better on the weekends, but we want people to have the choice of wearing something to work or on the weekdays or to an event. A fully redesigned web site launches Friday, the most notable addition being the boost in content and a blog centered around mental health awareness and providing resources — a tenet the Madhappy brand is built on. The blog content will include interviews with celebrities, influencers and individuals the company collaborates with, posting one interview per week at least initially. That will be followed up later this year with the rollout of a podcast tackling similar topics. That remains a key part of the strategy, Raf said. He added the business plans to continue doing three to four pop-ups annually, with this year focused on large-scale launch parties around a store followed by additional events around mental health-related panels. Madhappy plans to have shops open in Los Angeles and New York by midspring, with Chicago; Austin, Texas, and other cities also being eyed. Sign up for WWD news straight to your inbox every day.

Madhappy

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Style Points is a weekly column about how fashion intersects with the wider world. I picked an interesting time to talk to Peiman Raf. When we spoke last week, Simone Biles had withdrawn from several Olympic competitions citing her mental health, putting a global spotlight on the issue. Despite the fact that we're in an era that purports to be "open" about mental health, amid the overwhelming support Biles received there was still a fair amount of resistance to her statement , with critics invoking hurtful terms like "quitter. At 27, Raf is relatively young, but old enough to remember a time long before the words "mental health" were appearing in ESPN headlines, when talking about these topics was shrouded in shame. Madhappy, the brand he founded with his brother Noah and his friends Mason Spector and Joshua Sitt, is a fairly straightforward line of bright, sporty loungewear and athleisure pieces with sunny graphics: think rainbow-colored motifs and Alice in Wonderland -sized blossoms. Fuzzy bucket hats are involved.

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Add to Bag. Household appliances like shower head filters and humidifiers are quickly becoming part of beauty routines. Sidewalls provide the best possible edge hold and stability when the ski is engaged in a turn as well as protecting the woodcore and edges. The 2. Over the years, Madhappy has grown its assortment to include more apparel products like pants and shirts. At times I find myself wanting the most affordable and most trendy clothes. The long radius underfoot means you can pivot faster and easier, the shorter radius result in easier turn initiation. New DTC toolkit. If you are just starting out, or at an intermediate level, then we suggest that you take some length off. Got a discount code? As a rule of thumb, start with a ski around nose to eyebrow level height. Explore Podcasts Awards Events Newsletters. The brand's use of bright colors and messages is definitely attention grabbing. It also helped that early on, Madhappy had some high-profile brand reps.

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Vivaia, a sustainable shoe brand, is launching its first brand campaign since its inception in A high edge hold means the ski will bite into the snow effectively, allowing the skier to maintain control and carve precise turns. You Might Also Like. Facebook Twitter LinkedIn Reddit. This leads to me shopping from brands that have no message at all and practice unethical values. You can apply it at checkout. Your bag is empty. Limited to 50 pairs globally. At the Corner of Mental Health and Fashion. On a basic level, height, weight and ability should give you a good idea of what length of ski you should go for. Suggested Ski Length. They even have a section in the monthly publication that gives resources on how to get involved within the mental health community.