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When you're an insomniac freelance writer who works from home, you end up seeing a lot of infomercials, and eventually, those things will wear you down.

An infomercial is a longer-form video or television advertisement that acts as a stand-alone program to pitch a good or service with a call to action. Infomercials are different from regular commercials because they last longer and have no breaks in the program. As a result, infomercials are able to present more details about a product or service. The purpose of infomercials is to prompt the viewer to call a toll-free number or visit a website to make a purchase. An advantage of infomercials for companies is an increased amount of time to showcase a product, demonstrate how it works, and present a persuasive call to action CTA. The term infomercial is a combination of the words "information" and "commercial.

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In the world of the direct-marketing pitchman, confidence is key. Just look at the legendary Billy Mays, who seemed so convinced of his products' superiority that he was compelled to yell at you at the top of his voice without taking a breath until you forked over 20 bucks, or Vince, whose fast-talking smirk moved countless ShamWows into basements and garages across America. Those dudes had that all-important cockiness, and so does Joe Gray. The difference, though, is that Joe's confidence seems rooted in complete and utter frustration at the state of the hands-free headset. And in a way, he's justified. I mean, cellphones have been a thing since Zack Morris was jamming a phone the size of a cinderblock into the back pocket of his acid wash jeans. And yet, it took until just this year for someone to figure out that you could use a suction cup to stick a phone to the side of your face. That's pretty much what the GoJo is: A plastic headphone frame with a suction cup on one end that wedges your phone right up against your face. It's brilliant in its simplicity — or at least, it's simple and for sale on television, which is more or less the same thing — and Gray seems convinced of this to the point where he all but straight up tells you that every other product on the market is absolute garbage. The result: two minutes of truly amazing television. My personal favorite part is where he pauses with a quick aside to the viewer about how the very concept of putting something in your ear is "gross," which makes me think that Joe and I are probably both dissatisfied WaxVac customers , but that's far from the only great thing about this ad. Taking a call from his mom in mid-commercial is pretty great, showing that it works with landlines is one the best examples of targeting an ad directly at your grandma I've ever seen, and getting a cheerleader to backflip while touting the GoJo's ability to stay on during "the most radical moves" was almost enough to get my 10 bucks by itself. Lauren Goode.

How well did they work for us?

How well did they work for us? I put five products to test so that you don't have to, and here are my reviews:. At first, I thought it was gimmicky. Who needs to combine soap and a pumice stone. But when I put it in the shower I actually used it. And by doing this every day my feet are a little less scaly. The soap smells nice, but isn't too flowery or strong.

Skip to content Home Infomercial Info. Cynthia Whitty. Read More. Edward Clayton. The mobile gaming industry has undergone several major changes in the last few years, with one of What does this acquisition mean for the mobile gaming industry? Zynga recently agreed to acquire Chartboost, a mobile marketing and monetization platform. This acquisition is a significant What are the benefits of staking with Blockdaemon?

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Welcome to Infomercial Reviews, your ultimate source for in-depth insights and reviews across a spectrum of engaging categories. Edward — Your Guide to Game Time. Meet Edward, our resident expert when it comes to Game time. With a passion for gaming that spans over two decades, Edward has honed his skills and knowledge in the ever-evolving world of video games. Say hello to Cynthia, our dedicated expert in Home and Vacation time. Skip to content Home About Us.

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Most Popular. An infomercial about an electronic tool might be set in a bedroom or somewhere else in a home. Ahead, find 16 of the craziest as-seen-on-TV kitchen implements that we have all secretly wanted, no matter how useless. Step 3: Research your ideal customer A key aspect of any decent marketing campaign is understanding your customers. Either way, having something that could get all that moisture out of there before it could cause any problems would be nice, and keeping my earbuds from getting any more gross than they already are wouldn't hurt either. This is a win-win situation for both of you - affiliate marketers earn the commissions while you have trusted additional video content created about your product. Her owners still had to trim her nails. Finally, click on the Make A Video button to get started. Taking a call from his mom in mid-commercial is pretty great, showing that it works with landlines is one the best examples of targeting an ad directly at your grandma I've ever seen, and getting a cheerleader to backflip while touting the GoJo's ability to stay on during "the most radical moves" was almost enough to get my 10 bucks by itself. This round curling iron has a rotating barrel and adjustable temperature controls for straightening your hair without making it look unnaturally straight. While using this overdone style might not be for everyone, if you run a charity and want to create some buzz around it, consider using a more positive tone to ask for donations or get your strays adopted. Infomercials usually appear on television during off-peak hours and can run from a half-hour to nearly one hour long. I just love how ludicrously confrontational it is right out of the gate, wasting no time at all in setting itself up as the only sensible alternative to the barbarism of using a Q-Tip to clean your ears.

Did you know infomercials have been around since the s?

Identify a few key problems your product solves and create a persona centered around these problem statements. Again it comes back to storytelling and on-screen presentation — both of which are determined by how strong your script is. Do this by dragging your chosen scene from its left or right side to increase or decrease the duration respectively. Talking about different, ridiculous but true scenarios in which your animals can be used - as an alarm clock, delivery concierge, and security system - this in-fur-mercial as they named it is both funny and incredibly cute! Create videos in minutes. This is one of the infomercial examples that stand out because of the way it displays a diversity of uses and presents potential customers with a clear solution to all their cling wrap problems. This is one of the best infomercials for cleaning products ever created. This infomercial shows you the power of great storytelling and thinking outside the box. From Saltburn to Bottoms , these are the must-watch films on the streamer. Infomercials are typically a full demonstration of a product. Think about which products would benefit most from the longer airtime and educational format that infomercials offer.