I just shipped my pants

Kmart has just released an ingenious advertisement that has the entire online community buzzing. The commercial features shocked, yet pleasantly surprised Kmart shoppers who learn shipping is available on all of their products, i just shipped my pants. The commercial comically highlights the ease of shipping everything from pants to drawers to even beds.

The jury is out on a new Kmart ad that uses sleight of mouth to promote a free shipping service. The online video shows customers who exclaim that they are going to "ship their pants" through a Kmart delivery program -- but it sounds as if they are using a vulgar word that sounds very much like ship. Some social media users deemed the commercial, created by ad agency Draftfcb Chicago, "gross" and "vulgar," while many gave kudos to Kmart for having an edgy sense of humor. But even with the negative comments, Kmart got what it wanted: Millions of potential shoppers now know that it offers free shipping for members of its "Shop Your Way" program when the product they want isn't in the store. People are writing about it," she says. If the ad simply said that Kmart had free shipping as part of this program, it wouldn't reap the buzz it's now receiving, says Lippert, adding that people should never underestimate the power "of a doody joke. One thing helping the online commercial: It uses folks of all ages -- from a kid to middle-age shoppers to seniors -- saying "ship my pants" in funny tones.

I just shipped my pants

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In just 2 weeks, the YouTube video has amassed 15 million views and 73, Likes. Take for example K-Swiss and their viral ads that used comedian Kenny Powers. Hopefully this momentum kicks all the higher ups at Kmart in the ass and shows them that they should never give up — that the success of any company relies on its ability to adapt to the changing environment, i just shipped my pants.

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The viral hit should give the struggling retailer some much-needed buzz. It might also call attention to why some shoppers stopped going to Kmart. In the pantheon of big-box general merchandise retailers , Walmart is the pound gorilla, inexorable in its pursuit of efficiency and cheap prices. Target is sort of the hip one. Not because of the faux-scatological content per se — though that did raise a few eyebrows — but because this somewhat edgy and definitely funny ad came from such a tired snooze of a retail brand. The goal was to just create a funny, compelling commercial that promoted the service.

I just shipped my pants

The big box behemoth has come out with another "Ship My Pants" tee-hee, get it? Watch above as Bob Cratchit asks the Kmart clerk, "Ship my trousers? Even Scrooge himself declares, "I just shipped the bed! The ad promotes Kmart's policy that if shoppers can't find something in-store but it's available online, the retailer will ship it for free. Kmart has been jazzing up its marketing lately.

Pornstartue

Simply giving your consumers what they want is a shortcut to predictability, mediocrity and invisibility. Kmart's 'ship my pants' ad causes shockwaves and smiles. With that being said, this viral campaign is surely invigorating. In just 2 weeks, the YouTube video has amassed 15 million views and 73, Likes. One day you can be the top dog, the next day you can be at the bottom of the pit — and vice versa. That brings me to my next point. Become a pacesetter and make something extraordinary. Hopefully the right moves will be done internally i. That comment had 86 likes late Tuesday afternoon, as well as a reply from Kmart which said "Hi Melissa — We hear you. Comparable store sales at the retailer, a unit of Sears Holdings Corp. The jury is out on a new Kmart ad that uses sleight of mouth to promote a free shipping service. It is, however, a start.

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And they are only just starting to roll out their TV spots this week. Think outside the box and challenge yourself. That brings me to my next point. This ad was initially launched solely on YouTube and skyrocketed from there. Kmart should also focusing on integrating this campaign into print, a microsite, billboards, social media, mobile and events to really drive the message home. It also has to make sure that other aspects of its business are consumer-friendly, such as interesting merchandise, and have great customer service. We're sorry if it appeared insensitive. The online video shows customers who exclaim that they are going to "ship their pants" through a Kmart delivery program -- but it sounds as if they are using a vulgar word that sounds very much like ship. The play-on-words is brilliant. Facebook user Sean Farrelly acknowledges that the ad will upset and irritate some, but thinks Kmart will reap overall rewards. It is, however, a start. The goal was to just create a funny, compelling commercial that promoted the service. The new ad comes as Kmart tries to bolster sales. Still, she says, the retailer can't just run a one-off ad and expect sales to increase. That comment had 86 likes late Tuesday afternoon, as well as a reply from Kmart which said "Hi Melissa — We hear you.