Gucci mecenate

You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with gucci mecenate rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, gucci mecenate, Gucci.

Text description provided by the architects. The old Caproni factory, built in in the eastern suburbs of Milan , has been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci. The premises in via Mecenate, which were used for designing, assembling and testing airplanes, have now been developed into a large complex holding offices, showroom and spaces for holding fashion shows and operations connected with graphics, as well as a canteen and restaurant. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and the outside. The large hangar has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths tun between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces.

Gucci mecenate

Yesterday it was an emblematic workplace, a modern model of industrial growth, connected with the name of the engineer Gianni Caproni, one of the pioneers of aviation. Today it is something else, but it has not lost its original pioneering instinct. A dimension of great charm, a dialogue with history, even a different contemporary identity: showroom , space for fashion shows , managerial offices, marketing and communication facilities, all reunited and connected in a single site, where the spaces are open for a fluid quality of life in the workplace. A place of dynamism and circulation of ideas , for about persons, in keeping with the concept of learning organization of a campus. Every zone is different from the next, personalized, tailored. All this generates a precise allure, in spite of the cement floors that are the earmark of the spaces. The accent is on the Italian know-how of craftsmen and manufacturers, always ready to convey new stimuli, new surprises. Thanks to the vision of the creative director of Gucci, Alessandro Michele , the man behind the concept of this metamorphosis, orchestrating the image down to the smallest details. Because in the citadel original colors and atmospheres sustain and share in the new challenges of the brand, transfiguring reality into an enveloping setting of reminders and references. What is the meaning of this facility in the new approach of Gucci, also in relation to the already existing facilities of the brand? The meanings are many, and all closely connected. The new Gucci Hub , symbolically enough, opens after 21 months in which the brand and the company have been extensively reinvented.

Via Mecenate 79, gucci mecenate, Milan, the address of the former Caproni factory: a place with a gucci mecenate historical and architectural identity; a single thread connecting yesterday and today. The old Caproni factory, built in in the eastern suburbs of Milanhas been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci.

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You will have the chance to enjoy this redevelopment project of the old Caproni factory this weekend. The old Caproni factory, built in in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant — which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors — into the new Milan offices of the famous fashion brand, Gucci. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and outside. The large hangar, once used for assembling aeroplanes, has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths run between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces. The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions.

Gucci mecenate

Text description provided by the architects. The old Caproni factory, built in in the eastern suburbs of Milan , has been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci. The premises in via Mecenate, which were used for designing, assembling and testing airplanes, have now been developed into a large complex holding offices, showroom and spaces for holding fashion shows and operations connected with graphics, as well as a canteen and restaurant. Regenerating the old facilities has resulted in a modern office complex, which manages to meet modern-day needs and requirements in a construction with powerful historical connotations. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and the outside. The large hangar has been transformed and can now host events and fashion shows, thanks to the careful renovation project. Pedestrian paths tun between the buildings, which are mainly located on the ground floor, in a sequence of solid structures and empty spaces in which landscaping plays a key role: running right across the site and smoothly interacting between the old buildings and green spaces.

The highway patrol song

Follow us. The abandoned industrial warehouses, set out in a regular pattern across the site and featuring modular structural bays, have been renovated and enhanced: covered by a shed-style roof that lets zenith light flow into the interiors and featuring exposed-brick facades, the spatial layout of these buildings creates seamless interaction between the inside and the outside. Share Share Facebook. Institutional Buildings , Refurbishment. A dimension of great charm, a dialogue with history, even a different contemporary identity: showroom , space for fashion shows , managerial offices, marketing and communication facilities, all reunited and connected in a single site, where the spaces are open for a fluid quality of life in the workplace. One of the Gucci showrooms set up by the creative director Alessandro Michele with his design team in the historical context of the former industrial sheds. We want to make this structure into a true campus , with the desire to take maximum advantage of the spaces. As if the physical movement of the Milan offices were a way of closing the circle of what has been done in nearly two years of work, though actually we are just at the beginning. Because in the citadel original colors and atmospheres sustain and share in the new challenges of the brand, transfiguring reality into an enveloping setting of reminders and references. The project incorporates a six-storey tower in its industrial fabric of warehouses and hangers, which interacts closely with the old constructions.

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With its terse, modern image this volume produces a useful contrast with the red brick walls of the neighboring historical buildings. The layout of the routes and the lighting design produce an ideal relationship of indoor-outdoor osmosis. About Contact Submit Subscribe Architonic. All the spaces of the Gucci Hub have been conceived for teamwork, to grant concrete expression to the spirit of cooperation and interaction of our organization. Share Share Facebook. An exterior view of the former industrial sheds. In a landscape featuring two row of industrial sheds from with an internal street of reference, which was once for vehicles connected to the nearby Taliedo aerodrome, used for the testing of the biplanes and triplanes of Caproni and is now a pedestrian axis, the project first of all focused on a language of recovery. How has the choice of revitalizing an outstanding situation of industrial archaeology, in a context away from the city center but with logistical appeal arrival, departure, transit , become crucial for the definition of a contemporary workplace of very high functional, organizational, aesthetic and image quality? The old Caproni factory, built in in the eastern suburbs of Milan , has been brought back to life thanks to a renovation and redevelopment project transforming this old plant into the new Milan offices of the famous fashion brand Gucci. Can this be seen as a project in progress, subject to transformations and evolutions, already being planned? This nurtures a game of full and empty zones, in which the design of green features becomes the medium with which to construct a fluid transition between communal open spaces or leftover zones, outdoors and indoors, old and new. The meanings are many, and all closely connected. Architects: Piuarch.