Grocery merchandiser

Grocery merchandisers need to step up their game to compete in an increasingly competitive marketplace.

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Grocery merchandiser

While most people think of marketing as a group of creatives presenting flipcharts around a boardroom table, there are numerous other levels of the industry that range from social media campaigns to product placement and packaging. Companies that sell food must consider how best to identify and appeal to their target audience at each step of the process, ending with the final stage of marketing—merchandising. Merchandisers are a crucial part of in-person commerce. Merchandisers are also often responsible for collecting and analyzing sales data and using the data to inform marketing decisions and order sizes. This type of role is especially important in grocery stores, where goods must constantly and consistently be stocked and re-stocked as they sell through or cycle through their sell-by date. Whether the merchandiser works for the CPG brand itself, the food distributor who delivers it, or the store that sells it, each party along the supply chain relies on merchandisers to make products available and appealing to consumers. Much of what you see stocked in a grocery store was merchandised by grocery store employees. These merchandisers will take inventory and restock shelves with products from backstock. Without a special interest in any particular brand, in-store merchandisers focus on the appearance of the store and the overall shopping experience. Brands will sometimes hire merchandisers to visit stores that sell their products and make sure their brand is represented well and that shelves are fully stocked. These types of merchandisers are likely to take note of how well the distributor or store has done stocking their brand and provide feedback. Food distribution merchandisers may also be responsible for issuing invoices and removing stock that has passed its sell-by date. While you may not need a degree or certificate to work in this field, certain skills will give you a better chance of success as a grocery merchandiser.

What skills do you need to be a merchandiser?

Field Marketing. Merchandisers are behind almost every decision you hear and see taking place at your local retail chains, making your shopping experience the best it can be. If you are considering hiring a merchandiser or even becoming one yourself, here's everything you need to know to succeed. Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shelf. Depending on the retailer, that may include: performing stockouts, organizing the shelf, setting up displays, and setting up price and promotional signs. No two days of merchandising are the same.

Grocery merchandisers need to step up their game to compete in an increasingly competitive marketplace. Amid emerging trends, a diversifying industry and changing consumer preferences, it's more critical than ever for brands to make sure their merchandising strategies maximize revenue. But before merchandisers go out and try a bunch of tactics that won't necessarily work, here's how brands can tap into supermarket consumer preferences and take their merchandising strategies above and beyond their competitors. For grocery merchandisers looking to cash in on customers' rapidly evolving preferences, they just need to take a look at the data. What they will find is grocery shoppers consistently rank stores with a wide variety of healthy food options higher than those without them. In fact, 89 percent of consumers ranked fresh produce as more important than competitive pricing or product variety when shopping at a grocery store, CSP Daily News reported. Additionally, almost one-third of grocery shoppers have a negative impression of stores that do not provide organic or natural products, and nearly 50 percent of customers would consider leaving a store that doesn't provide healthy options. This trend manifests in many ways, including the decline of soda sales in the U. Soft drink consumption fell to a year low in March , according to Fortune magazine. This marks the 11th consecutive year of decline in demand in the soda industry, showcasing how consumer tastes are gravitating away from sugary, high-calorie products, and toward healthier options.

Grocery merchandiser

As retailers build and renovate stores that delight shoppers and increase shopability, we execute their vision at store level. We help retail capitalize on trends and innovations by rehauling and rejuvenating retail environments. We help retailers drive sales growth with regularly refreshed products and new item merchandising. Category sales optimized with well-executed merchandise movement. This is all we do, all we think about, and over the decades of doing this, we have become really, really good at it. Integrated technologies provide our customers with transparency into each and every store. Every person who works for SAS Retail Services is a trained Associate, a colleague and a team member—not a contractor or day laborer.

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Previous retail experience can give a new merchandiser the upper hand, since they already have an understanding of how the retail world works. Natural and organic products made up more than 10 percent of the grocery store chain's second-quarter profits, according to Barron's magazine. Explore courses. Is a merchandiser a good job? Contact us. Target's Los Angeles strategy involves placing a heavy emphasis on creating user-friendly spaces for items such as clothing, produce, and coming up with new ways to provide customers samples of products while they shop. Joondalup , Perth WA. Our team at Repsly is excited to announce the launch of our highly anticipated Retail Outlook Report. Making sure deliveries are accurate and timely requires the merchandiser to be organized and efficient throughout their workflow. Positioning these types of products front and center in the store will maximize the number of consumers who have a chance to review and hopefully purchase these products. That way, customers might be enticed to pick up those items instead of the less healthy alternatives. Insights and Studies. Job seekers. Supply Chain Management.

While most people think of marketing as a group of creatives presenting flipcharts around a boardroom table, there are numerous other levels of the industry that range from social media campaigns to product placement and packaging. Companies that sell food must consider how best to identify and appeal to their target audience at each step of the process, ending with the final stage of marketing—merchandising.

With some proper planning, analysis of customer preferences and a focus on digital merchandising, grocery merchandisers everywhere can compete to bring their customers the products they're craving. Create alert. Gungahlin , Canberra ACT. Explore salaries. This means that grocery merchandisers need to play up the organic, natural and healthy aspects of their products to show consumers they have what they are looking for. Insights and Studies. Additionally, almost one-third of grocery shoppers have a negative impression of stores that do not provide organic or natural products, and nearly 50 percent of customers would consider leaving a store that doesn't provide healthy options. Listed six days ago. Merchandisers are a crucial part of in-person commerce. Jora Australia. Listed twenty days ago. Target's Los Angeles strategy involves placing a heavy emphasis on creating user-friendly spaces for items such as clothing, produce, and coming up with new ways to provide customers samples of products while they shop. Flexible work life balance. We provide financing, route planning, order recommendations, and more!