Fireball cinnamon whisky lawsuit

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If you've ever been confused by miniature bottles branded as Fireball Cinnamon, the popular cinnamon-flavored drink found in gas stations and supermarkets, you're not alone — and now there's a lawsuit over the matter. Citing two news articles pointing out that the bottles, while displaying the Fireball label, do not actually contain whisky, lawyers representing Chicago plaintiff Anna Marquez are seeking unspecified damages against Fireball-maker the Sazerac Company. In the suit, Marquez and her attorneys say the mini bottles, which advertise "Fireball Cinnamon," falsely give consumers the impression that the drinks are merely smaller versions of regular Fireball whisky. A representative for Sazerac said the company does not comment on pending litigation and referred an inquiry to the company's Fireball Cinnamon FAQ page. IE 11 is not supported. For an optimal experience visit our site on another browser.

Fireball cinnamon whisky lawsuit

Small batch, hard-to-find craft whiskey is our jam, which is why the latest controversy surrounding Fireball Cinnamon Whisky has us shaking our heads. But the parent company, Sazarec, has come under fire sorry not sorry! The smaller bottles apparently are made from a blend of malt beverage and wine, while the labeling still says Fireball Cinnamon Whisky. District Court for the Northern District of Illinois cq. Digging a little further into the controversy reveals there are actually two different products marketed as Fireball. The flagship product, Fireball Cinnamon Whisky is a 33 percent ABV proof liqueur made with a mixture of Canadian whiskey, sweeteners and natural cinnamon flavoring. Any spirit where you lower its ABV and add sugar to is not technically a spirit, it becomes a liqueur. The problem arose in January when a Chicago woman named Anna Marquez filed a lawsuit alleging that she purchased a bottle of Fireball Cinnamon expecting to receive a whiskey-based libation and instead she discovered what she purchased was ultimately a malt liqueur-based beverage that contained no whiskey at all. The reason Fireball created Fireball Cinnamon was so they could sell the smaller bottles in more places. Alcohol laws vary greatly by state and sales of wine and beer are allowed in more places than hard liquors like whiskey. By marketing the mini bottles as Fireball Cinnamon, a malt beverage, they can be sold in about , more locations in the U. We're adding features to our whiskey club, and great things are coming. You'll soon be able to manage and customize subscriptions.

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Those cent, mini bottles of Fireball Cinnamon don't actually contain whiskey — and a class-action lawsuit filed earlier this month is accusing Fireball's maker, Sazerac Company, Inc. Unlike the original, whiskey-based Fireball Cinnamon Whisky, Fireball Cinnamon products "include malt-based and wine-based alcoholic beverages," according to the Fireball's website. This means that Fireball Cinnamon, which is flavored to taste like whiskey without actually including the liquor, can be sold in a "wider variety" of stores — including establishments that are not permitted to sell liquor. According to Fireball, Fireball Cinnamon is available in about , stores "that can only sell beer, malt beverages and wine products" across the U. But the packaging of Fireball Cinnamon Whisky and Fireball Cinnamon make it hard for consumers to distinguish between the two, the lawsuit says. Sharing streaming platforms?

Fireball Cinnamon fans be warned — the mini bottles of the fiery drink you're picking up at the convenience store do not actually contain any whiskey. In fact, the drink is a malt beverage flavored to taste like whiskey, much to the dismay of Anna Marquez — the Illinois woman who is suing Sazerac Company, the maker of Fireball, for "misleading" packaging. The class-action lawsuit , which was filed by Marquez earlier this month, alleges that the labeling on the small cent bottles of Fireball Cinnamon look misleadingly similar to the labeling on bottles of its other product, Fireball Cinnamon Whisky. Customers "expecting those small bottles labeled 'Fireball Cinnamon' to contain whiskey 'was an easy mistake to make, and one intended by the manufacturer,'" the suit reads. The lawsuit alleges that while it is legal for the company to use the brand name of "Fireball" for both drinks, federal and state legislation prohibits creating an overall "misleading impression. In addition to similar labels, the lawsuit complains about the text size on Fireball Cinnamon's label describing its composition. The use of the phrase "natural whisky" creates misunderstandings about the product, the lawsuit also states. Customers "will think the Product is a malt beverage with added 1 natural whisky and 2 other flavors," it added. In other words, buyers may believe that natural whisky is added to the drink as a separate ingredient, rather than understanding that only "whisky flavors" are added.

Fireball cinnamon whisky lawsuit

If you've ever been confused by miniature bottles branded as Fireball Cinnamon, the popular cinnamon-flavored drink found in gas stations and supermarkets, you're not alone — and now there's a lawsuit over the matter. Citing two news articles pointing out that the bottles, while displaying the Fireball label, do not actually contain whisky, lawyers representing Chicago plaintiff Anna Marquez are seeking unspecified damages against Fireball-maker the Sazerac Company. In the suit, Marquez and her attorneys say the mini bottles, which advertise "Fireball Cinnamon," falsely give consumers the impression that the drinks are merely smaller versions of regular Fireball whisky.

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For an optimal experience visit our site on another browser. Profile My News Sign Out. Story continues below advertisement. Please read our Commenting Policy first. Click to return to homepage Leave a comment Share this item on Facebook Share this item via WhatsApp Share this item on Twitter Send this page to someone via email See more sharing options. Share your feedback to help improve our site! According to Fireball, Fireball Cinnamon is available in about , stores "that can only sell beer, malt beverages and wine products" across the U. Posted January 26, pm. By marketing the mini bottles as Fireball Cinnamon, a malt beverage, they can be sold in about , more locations in the U. Journalistic standards Comment Report an error.

Exclusive: Amazon announces first-ever U. A class-action lawsuit has been filed in Cook County, Illinois against the makers of Fireball Cinnamon over what the plaintiff alleges is purposefully misleading packaging.

Close Local your local region National. Free shipping, one time. A woman is suing the liquor company "Fireball" because she claims the mini bottles of "Fireball Cinnamon" that are sold at convenience stores don't actually contain whiskey. For an optimal experience visit our site on another browser. Find out how you can still connect with us. This means that Fireball Cinnamon, which is flavored to taste like whiskey without actually including the liquor, can be sold in a "wider variety" of stores — including establishments that are not permitted to sell liquor. Close X. Trending Now. View image in full screen. Featured Products. Click to return to homepage Leave a comment Share this item on Facebook Share this item via WhatsApp Share this item on Twitter Send this page to someone via email See more sharing options. Sign up for our trending newsletter to get the latest news of the day. Log into your portal to make sure your details are up to date. The reason Fireball created Fireball Cinnamon was so they could sell the smaller bottles in more places. Please read our Commenting Policy first.