Fashion marketing and communication milano

The degree opens the doors to a wide range of career opportunities, from becoming a stylist, fashion photographer or image consultant, to working in editing, PR, or event management, fashion marketing and communication milano, and more. The Fashion Marketing Undergraduate Programme delivered at IED Milano will introduce you to the world of marketing as a tool of creative communication.

Working in a press office and in public relations means dealing with press campaigns, conferences, advertising, public announcements, external relations, events, exhibitions and shows, and The degree opens the doors to a wide range of career opportunities, from becoming a stylist, fashion photographer or image consultant, to working in editing, PR, or event management, and more. The course gives you an overall view of the most important features of marketing, management, and merchandising for the retail fashion industry with an emphasis on the Italian experience. During the three-week course, you learn about the importance of brand building and brand marketing and explore specific features of fashion marketing, such as customer relationship management, digital fashion marketing, consumer behavior, creative retailing, marketing strategy. Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed.

Fashion marketing and communication milano

These programmes provide a thorough knowledge of the technical and theoretical concepts related to fashion meeting the needs of those with limited time available, or for participants that have either little or no prior experience. Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams. This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey. At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda. The course focuses on key business and marketing strategies in the fashion and luxury industries. Students discover how companies determine the best marketing strategies to optimise economic, distribution, and production aspects of a brand, and are introduced to the main indicators for measuring financial performance. The course moves through the development of a marketing strategy linked to the ability of interpreting economic and financial data of fashion companies.

And the highlight of fashion marketing and communication milano degree program will be your final dissertation project: this is your opportunity to practice all of your skills and knowledge, working on a project of your own with your unique design style and your creative personal identity. The degree opens the doors to a wide range of career opportunities, from becoming a stylist, fashion photographer or image consultant, to working in editing, PR, or event management, and more. Duration 3 Years.

This course focuses on the fashion industry through a business and management perspective. It will provide students the necessary tools to understand the dynamic context of Italian and international fashion business. Students will be introduced to fundamentals such as fashion industry sourcing, supply chain, fashion buying cycle, vendor selection and fashion buying decision criteria, retail brand marketing in the fashion industry, internationalisation of fashion retailing, international branding, and flagship stores. This course is intended for students without any academic background in the specific subject area and for students attending their first year of university studies in Art and Design. The Academy. Services For. Undergraduate Counseling.

Find out the current facilitations. A unique program, taught in English, at one of the best Fashion and Design schools in the world to give aspiring digital professionals the resources they need to create value and make a difference in brand management, marketing and communication. Cultivate your passion and talent, learn to use strategic, creative and digital management tools to find your feet as a Marketing and Communication specialist in the fashion industry. This 3-year English-taught program in Fashion Marketing and Communication, with the option of a fourth year, opens the doors to an innovative, strategic and creative profession. Your work will include research, projects, creative concepts, visual and written languages, audiovisual production techniques and the latest software and technology.

Fashion marketing and communication milano

The course to acquire a comprehensive and informative overview to start a career in the industry. The world of marketing is vast, complex and ever-changing. Operating competently in this field means mastering a number of different and related skills and tools at the same time. The course aims to address every aspect of the profession, paying particular attention to the dynamics of the digital world , including pricing management, e-commerce, and the customer experience.

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Course Coordination Valentina Rainone. Fashion Design Netherlands 0. Frequency Full time. We therefore recommend that you always ask for a signed receipt of payment. Blended 0. Language English. The Master's Course in Fashion Marketing at IED Milano is for those like you who look at market signals and data as a way to better understand consumer needs and introduce innovation. Save this program. Metaproject research and trend research: the processes, tools and artefacts that characterise fashion design research blue sky research, visual research, product research. Methodology and structure The three-year programme in Fashion Marketing at IED Milan stands out for its strategic and creative approach to prepare you for a wide variety of roles in marketing and communication. English 5. Fashion Business Models The course aims to present an overview of the different Business Models within the Fashion and Luxury industries, from a strategic perspective on Luxury Brands, Design Brands, Industrial and Commercial Brands, to the management of positioning in the fashion industry and the different approaches to creativity management, from stylistic identity to different product strategies. PARIS Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager.

The challenge of the current fashion industrial system consists in renewing a world full of contradictions where the themes of sustainability, identity and digital have now become its founding pillars. Sustainability does not only mean promoting conscious consumption but understanding how the entire fashion chain can optimize processes and improve productivity in a virtuous way by taking care of all the aspects of a garment lifecycle. It is in this context that the IED School of Fashion examines the connections of fashion with the cultivation or production of raw materials, with the production and printing processes of yarns and fabrics, with traditional and industrial manufacturing, with the management of waste, with the upcycling phenomenon, or with projects aimed at recovering precious archives and vintage garments.

Bologna 0. Since this is a highly innovative area, the profile's potential will be developed through a Faculty composed of leading lecturers and professionals in the sector, but also through a participant selection process that privileges coming from different backgrounds mainly degrees in communication, design, management , provided they have a significant interest in all the signs of cultural and social innovation and their possible translation into communication strategies and tools. Application is easy and must be made at the local office of the Agenzie delle Entrate by showing a valid passport or stay permit. The course will focus on the levers that companies can implement differently in terms of communication, image and commercial identity. Find more locations. Save this program. The cross and hybrid training of all MFI master's degrees are highly expendable in the fashion system: here's how. Recommended Latest Title. The Fashion Promoter is the person who is principally responsible for Fashion Brand communication strategies and promotion. The Master's Program in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. MSc 1. Filters Reset. Fashion Marketing Italy Milan. The official language is Italian and the cultural rich capital is Rome.