Electra bike company

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Electra bike company

Electra offers a wide range of modern cruiser bicycles. Additionally Electra designed and sells comfort bicycles , and hybrid bicycles. Electra also sells a line of accessories, apparel, and bicycle parts. Electra was founded in by Benno Baezinger. As a teenager, he began designing and manufacturing snowboards in Germany, later moving to California after graduating with a degree in graphic design. He founded Projekt Design in , working for companies including K2 and Adidas. He turned his attention to bicycles. Baezinger told the San Diego Union-Tribune, "The one thing I found when I looked at cycling in the US was that everything was some kind of sport, but very few people used bikes for fun or for transportation. I wanted to introduce the 'having a bike in your life' factor, as opposed to 'being a cyclist'". At the time, there were very few cruisers, the classic "fun" bike, on the market. The two were the firm's sole shareholders through at least The new Electra cruisers were manufactured by a Taiwanese contractor and the two partners began trying to sell them to bike shops. Electra advertising in the early days focused on the company's combination of classic looks with more modern features, such as aluminum frames and multiple speeds, with the tagline "Modern cruisers, with modern components, for modern people.

Hidden categories: Articles lacking in-text citations from Electra bike company All articles lacking in-text citations All articles with unsourced statements Articles with unsourced statements from November Official website different in Wikidata and Wikipedia. Electra Cruiser 1 Step-Thru. I wanted to introduce the 'having a bike in your life' factor, as opposed to 'being a cyclist'".

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Electra offers a wide range of modern cruiser bicycles. Additionally Electra designed and sells comfort bicycles , and hybrid bicycles. Electra also sells a line of accessories, apparel, and bicycle parts. Electra was founded in by Benno Baezinger. As a teenager, he began designing and manufacturing snowboards in Germany, later moving to California after graduating with a degree in graphic design. He founded Projekt Design in , working for companies including K2 and Adidas. He turned his attention to bicycles.

Electra bike company

Disclaimer: Bikexchange is reader-supported. We may earn an affiliate commission when you buy through the links on our site. Both Baensiger and Erforth grew up in Germany but were attracted to California by the sunshine and proximity to the beach. Baenziger was a graphic designer formerly working with Adidas and other sports brands before deciding to turn his talent to bicycles. Erforth was a salesman, and together they decided to launch the Electra Bicycle Company.

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The e-ssentials, of course. The final word The Townie Go! Archived from the original on The two were the firm's sole shareholders through at least Contents move to sidebar hide. The Vale Go! Encinitas, California , United States. Find some cool spots. Hidden categories: Articles lacking in-text citations from January All articles lacking in-text citations All articles with unsourced statements Articles with unsourced statements from November Official website different in Wikidata and Wikipedia. Go to the beach. Electra Loft Go! So what are you waiting for?

How they ride. How they look.

The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Kakau Go! Run errands. Electra Champagne Domed Ringer Bell. This pedal-assist e-bike is easy to use and a blast to ride. Take a test ride and feel the Electra difference. The final word The Townie Go! Electra Loft Go! The new Electra cruisers were manufactured by a Taiwanese contractor and the two partners began trying to sell them to bike shops. Pedal-assist allows you to integrate bicycles into your daily life more than you ever thought possible - now with even more style and comfort. The Bosch Performance Line Sport motor allows you to reach speeds of 28 mph.