Eddie bauer since 1920

Eddie Bauer October 19, — April 18, [1] was an American outdoorsmaninventor, author, and businessman.

Eddie Bauer sells its merchandise via retail stores , outlet stores , and online and via phone, with a call center in Groveport, Ohio. Its flagship store is in Bellevue at Bellevue Square. Eddie Bauer is also a minority participant in joint ventures in Japan and Germany that include retail stores, catalogs, and websites. The company also selectively licenses the Eddie Bauer brand name and logo for various products sold through other companies including eyewear, furniture, bicycles, and, up until the model year, upper level versions of Ford Motor Company 's Bronco, Explorer, Expedition and Excursion SUVs. The company was established in in Seattle by Pacific Northwest outdoorsman Eddie Bauer —

Eddie bauer since 1920

Eddie Bauer, inventor of the down parka, made his name synonymous with high-quality outdoor clothing and sporting goods. An avid outdoorsman, Bauer opened a small sporting goods store in downtown Seattle in His own brush with hypothermia while on a fishing trip a few years later led to his experiments with down-filled clothing. Bauer sold the company to a group of Seattle investors who, in turn, sold it to General Mills. In the hands of General Mills, and later Spiegel Inc. By , however, its parent company was bankrupt and the future of the Eddie Bauer chain uncertain. He developed a deep love for the outdoors at an early age. Initially specializing in tennis rackets, he soon expanded his line of merchandise to include his own hand-made golf clubs and fishing tackle. Later, he developed and patented a regulation badminton shuttlecock. The Bauer Shuttlecock popularized the game of badminton in the United States and remains the standard for the sport today. Early on, he offered customers an unconditional, lifetime guarantee: Any product that failed to perform as required would be returned, no questions asked. In , Bauer was on a winter fishing trip in Washington when he developed hypothermia. He made it back to Seattle, where he began trying to develop alternatives to the heavy wool outer garments that he and most other sportsmen used at the time.

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JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser. The store will not work correctly when cookies are disabled. Eddie Bauer Jackets. Since Eddie Bauer has expressed his love and appreciation for the outdoors in the way of quality clothing, gear and accessories. All these years later Eddie Bauer continues to ensure people who wear Eddie Bauer jackers are protected from the elements when the weather strikes windy, wet or cold.

Eddie Bauer, Inc. The company mails out million catalogs per year, with about a quarter of revenues stemming from catalog and web site orders. To clear excess merchandise, the company runs an additional 52 Eddie Bauer Outlet stores in the United States, as well as the eddiebaueroutlet. The company is a wholly owned subsidiary of catalog retailer Spiegel, Inc. Through joint ventures with units of Otto Versand, Eddie Bauer operates retail outlets and distributes catalogs in Japan and Germany and has a cataloging only venture in the United Kingdom. The company also licenses the Eddie Bauer brand to several other companies, including Ford Motor Company, which has made Eddie Bauer edition sport-utility vehicles since ; the Lane Company, for a line of Eddie Bauer furniture; and Cosco, Inc. Created by the son of Russian immigrants, Eddie Bauer, Inc.

Eddie bauer since 1920

The story of how the leading outdoor outfitter took a detour away from the mountain, only to return decades later with a mission to change the industry. Travis Smith. Born in , Eddie Bauer grew up living off the land in the Pacific Northwest. After a childhood spent outdoors and six years of experience selling sporting goods at a local store in downtown Seattle, Bauer opened his own retail business at the age of The first sign of his innate marketing talent was his offer of an unconditional money-back guarantee for any equipment he sold, which was well ahead of its time. He also had a gift for advertising, and he built trust by personifying the brand itself. Bauer made a name for himself in Washington as an accomplished marksman. Along with his wife, Christine Heltborg, whom he wed in , he won state competitions in the individual and couples categories for shooting clay pigeons, all while wearing patches prominently displaying the Eddie Bauer name.

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In , Eddie Bauer launched its website. Alaska Airlines Amazon. Categories : deaths Businesspeople from Seattle births American hunters Retail company founders American businesspeople in retailing 20th-century American inventors American people of German-Russian descent 20th-century American businesspeople People from San Juan County, Washington. Eddie Bauer continued to expand in North America and internationally throughout , opening the th U. For more than years, the Eddie Bauer brand has remained a trusted household name with people who demand quality. The New York Times. This concept was sold solely through the catalog until the first All Week Long store opened in Portland, Oregon in the summer of The s have been called the Golden Age of Himalayan Mountaineering, as twelve of the world's fourteen meter peaks were first summited in that decade, with the first being Annapurna in Form K for the Period ending January 3, ". July 20, During the course of the war, Bauer manufactured approximately 50, of these suits. Bauer transferred all of the common stock in Eddie Bauer, Inc. Chrysler General Motors.

Our brand was born and raised in the outdoors. When our founder opened his original Seattle Sport Shop it was with an open invitation to stop by the store to tap his expertise about locations, techniques and, most importantly, gear.

Remove This Item Compare. The Boston Globe. Whatever it is you need to be prepared for, Eddie Bauer jackets are sure to have you covered. More than 50, parkas were manufactured for airmen during World War II. With Eddie Bauer, there will be no kid left inside! In , the company launched a new line of clothing called FirstAscent that underwent testing under extreme conditions first on Mount Rainier , then on Cotopaxi in Ecuador and finally on Aconcagua in Argentina. Early on, he offered customers an unconditional, lifetime guarantee: Any product that failed to perform as required would be returned, no questions asked. Mail orders were so strong that he soon closed his downtown store and got out of retailing, except for showroom sales at his Seattle factory. Niemi, Sr. While operating this first store, Bauer developed his creed, "To give you such outstanding quality, value, service and guarantee that we may be worthy of your high esteem", still used by the modern company. The store will not work correctly when cookies are disabled.