Brooks shoe finder

You are shopping on Brooks Running United States.

You are shopping on Brooks Running United States. My Account. In 5 minutes or less, Brooks Shoe Finder will identify the right shoe for you. Whether you're training for a marathon, running for fun, or walking your way around town, we'll find you a great match. Your shoes, that is. Doing the following exercises barefoot will help us more accurately determine whether you need a Neutral or Support shoe. How does the pressure on your hand change?

Brooks shoe finder

Instill Confidence in our shoe and biomechanics knowledge and expertise. Utilize smart interactions to make the process smooth, intuitive, and fun. There were about 4k customers a month and the conversion rate was higher than our overall site conversion. The issue was that the return rate of our shoes purchased on the shoe finder was the same but it should be lower since we are finding the customer the right shoe using their biomechanical data. We decided to do our first round of usability testing. We tested the old shoe finder on desktop and mobile devices with six runners. The questions made sense and the customers were delighted but the design was dated and the results page needed clarity. We conducted two more rounds of usability testing as we created wireframes and more concrete mockups. I created test plans, making sure that each task would encompass the use cases we had discussed. We had to make sure that runners still understood the questions and felt delighted by the shoe finder.

We decided to do our first round of usability testing. As we progressed small tweaks were made but overall the customers loved the Shoe Finder.

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You are shopping on Brooks Running United States. My Account. Support has to do with how much your body deviates from its natural movement pattern when you shift from a relaxed, natural state to your running stride. Our research shows that runners are generally either high deviators or low deviators. Brooks support technologies aid high deviators by guiding their body back into their natural way of moving.

Brooks shoe finder

You are shopping on Brooks Running United States. My Account. Refresh your run with new gear as the seasons shift. Tested and trusted by Brooks pro athletes, the Hyperion Elite 4 helps you unleash your inner champion. Welcome to our never-ending celebration of all things running, with cool member perks like free express shipping and other exclusive offers. Glycerin 20 vs. Glycerin The next step in cushioned running shoes.

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None of these. Project Goals. By submitting this form, you agree to receive recurring automated promotional and personalized marketing text messages e. I created two unmoderated tests, testing six users to gain qualitative feedback in each session. Trail Run. Stand and bend from the waist. View Shoe Finder. I created test plans, making sure that each task would encompass the use cases we had discussed. Skip to main content Skip to footer content. Let's Go. Here are some of the interactive questions, feedback screens and additional information screens.

You are shopping on Brooks Running United States.

Start Over. I created test plans, making sure that each task would encompass the use cases we had discussed. For this new Shoe Finder, the goals are: Instill Confidence in our shoe and biomechanics knowledge and expertise. I want each step to feel:. Project Goals. The pressure doesn't change. Shoe Finder Desktop. My Account. Where will you use these shoes? The questions made sense and the customers were delighted but the design was dated and the results page needed clarity. Here are the first few quesitons. Your shoes, that is.