Beyond the obvious book

By BusinessNews Publishing. Summary of Andy Cunningham's Get to Aha!

Uh-oh, it looks like your Internet Explorer is out of date. For a better shopping experience, please upgrade now. Javascript is not enabled in your browser. Enabling JavaScript in your browser will allow you to experience all the features of our site. Learn how to enable JavaScript on your browser. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see.

Beyond the obvious book

Jump to ratings and reviews. Want to read. Rate this book. Phil Mckinney. Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? The real problem is that we're teaching people to ask the wrong questions -or none at all. There has to be a better way. In Beyond the Obvious , McKinney helps the reader to dig deeper and get back to asking the right questions-the ones all organizations must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career and shared for the first time.

Game changing innovation: you can do it too.

By Phil McKinney. This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around February 7, This date is subject to change due to shipping delays beyond our control. Learn more about this author. Open the full-size image. Format ebook Hardcover.

Jump to ratings and reviews. Want to read. Rate this book. Phil Mckinney. Generating and executing great ideas is the key to staying ahead in a rapidly changing world.

Beyond the obvious book

By Phil McKinney. This item is a preorder. Your payment method will be charged immediately, and the product is expected to ship on or around February 7, This date is subject to change due to shipping delays beyond our control. Learn more about this author. Open the full-size image. Format ebook Hardcover. It seems so basic.

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Switching on Creativity. Ebook Our Imprisonments by Charanjit Singh. In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Share demos, proposals, and customer stories that push opportunities over the finish line with Vidyard. Kat Riethmuller. Christensen , and others. Often these naysayers are older employees or have held one position for so long that they fear any change, and they see all innovation as a threat. Martin Ekechukwu. Effective marketers learn everything they can about potential and actual customers, including what criteria they apply to purchases. How to Get on Shark Tank —and Win! Changes in lifestyles often indicate the end or beginning of product cycles.

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Was Beyond the Obvious worth the listening time? These questions will reframe the way you see your products, your customers, and the way the two interact. Review must be at least 10 words. Who Are Your Customers and Prospects? Amazon Customer The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. Benjamin Hardy Narrated by: Dr. Great book on innovation. Read on. Our Imprisonments.