Bec and bridge owners

Bound by confidence, cool and grit, each collection is inspired by our wearer. Seasonal injections of beachwear and bridal are also on offer to complete a contemporary wardrobe. Bec and bridge owners aim to evoke senses, making our wearer feel as good as they look. She wants to feel confident and modern.

We certainly had the right people employed to help us deal with the situation. The biggest impact has been the retail stores. Bridget: Ethical fashion has definitely been at the forefront for the last two or three years. But now consumers are demanding it. They want to know where we produce, and what our fabrics are made of. Bec: People demanding it is a really good thing for the industry — to make us more accountable and address it.

Bec and bridge owners

Maybe medicine? Maybe interior design? A few weeks into your tertiary life you make a new friend. A likeminded girl who seems fun and has a similar approach to life. You start to do everything together. You work on assignments, you party and even, for a while, room together. During this time, you and your bestie imagine what it would be like to start your own fashion label. Between late nights out and uni work, you decide, what the hell? Why not throw around some ideas and maybe even make a few pieces. Maybe celebrities will wear our pieces! You both laugh before getting back to the assignment…. A brand as inspiring in its careful growth as it is in its ongoing partnership between the two women who started it. Bec Cooper and Bridget Yorston are the brains and names behind this ready-to-wear Australian label.

The brand has to grow with us, so we still want to wear it too! And then our fabric off-cuts — trying to be clever with that.

For Bec Cooper and Bridget Yorston, anticipating what the modern woman needs in her wardrobe is almost second nature to the design duo. They have spent over two decades finessing this ability, after all. That is something that will never change. The DNA of the brand has always been consistent but we like the designs to grow and evolve as we do. On a personal level, our ethos is also very focused around balance and keeping what we do in perspective. We absolutely love what we do and the people we work with, so our goal is to keep enjoying building the brand. Can we expect to see some more of those themes explored this year?

No two days are the same. From the beginning we have made all the business decisions together and still today we work collaboratively across every area of the brand. We could be designing, visiting our stores, planning for upcoming events or catching up as a team internally to workshop product and branding. Balance is key for us, so we work to a schedule that allows for time outdoors and the flexibility to enjoy time with our families after the working day. Twenty-two years has gone by so quickly but with so many learnings and successes. In terms of highlights, the first would be growing an amazing team; we have incredible people working with us, a high percentage are women and together we achieve great things. Our third business highlight has to be making it through the pandemic and continuing to grow after such a turbulent time in fashion and retail. That was our biggest challenge yet and we were so proud of the team for adapting and showing real determination whatever was thrown at us in those years. It is also sold through David Jones along with other stockists.

Bec and bridge owners

For Bec Cooper and Bridget Yorston, anticipating what the modern woman needs in her wardrobe is almost second nature to the design duo. They have spent over two decades finessing this ability, after all. That is something that will never change.

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We certainly had the right people employed to help us deal with the situation. Bec is a mother of two and Bridget, a mother of three. Can we expect to see some more of those themes explored this year? We use cookies to give you the best user experience across all channels, by personalizing content and ads, and providing social media features. We finish our chat and I ask how the women feel looking back on it all. Bridesmaid Dresses. They have managed to find a sweet spot between accessible and aspirational. We really have no desire to do a kids range! Change Currency. We never had a particular plan or goal, it all just happened quite naturally. As women in business, and more specifically, women in the business of fashion, creating a brand that inspires a broad demographic of customers - women of all ages - has become increasingly important to Cooper and Yorston. I think had we not met each other is probably the more crucial point which makes me unsure. The last two weeks in the lead up are always a marathon!

Maybe medicine? Maybe interior design?

Close menu. Maybe medicine? Every element needs to come together for the show to work. Janet Jackson is coming through strong. To enjoy the process and not sweat on a rushed, final outcome. Bec is a mother of two and Bridget, a mother of three. Wedding Guest. She wants to feel confident and modern. They want to know where we produce, and what our fabrics are made of. We aim to evoke senses, making our wearer feel as good as they look.